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Driverless Coach System is a BMW April Fools!

The Driverless Coach system is a new technology that motivates runners by allowing their new BMW to drive behind them at a safe distance, but also one that's close enough to keep them moving. Think it sounds unsafe? That's because it is. It's also what makes it so affective.

Alright, alright, we've had our fun. It's time for Fairfield BMW to come clean and admit that this is actually an…

BMW Announces New i8 Concept Spyder

We already thought the BMW i8 plug-sports car was too good to be true, but now that BMW has decided to offer it in a convertible it truly is out of this world!  Officially named the BMW i8 Concept Spyder, the topless option is surprisingly quite different than its covered counterpart.

Want specifics?  The dimensions for starters are quite different. The BMW i8 Concept Spyder is shorter than its production-bound sibling, and it also has…