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Perhaps you recall  BMW accepting submissions for their "0 to Desir3 in 5.9 Seconds" challenge a few months ago in February.  The automaker encouraged all qualified fans to submit an original 5.9 second video for posting on YouTube or Facebook that demonstrated how much they crave the entirely revamped 3 Series.

With public voting coming to a close, the luxury automaker has announced the winner of the 29 contestants. The triumphant video is…

Driverless Coach System is a BMW April Fools!

The Driverless Coach system is a new technology that motivates runners by allowing their new BMW to drive behind them at a safe distance, but also one that's close enough to keep them moving. Think it sounds unsafe? That's because it is. It's also what makes it so affective.

Alright, alright, we've had our fun. It's time for Fairfield BMW to come clean and admit that this is actually an…

BMW Announces New i8 Concept Spyder

We already thought the BMW i8 plug-sports car was too good to be true, but now that BMW has decided to offer it in a convertible it truly is out of this world!  Officially named the BMW i8 Concept Spyder, the topless option is surprisingly quite different than its covered counterpart.

Want specifics?  The dimensions for starters are quite different. The BMW i8 Concept Spyder is shorter than its production-bound sibling, and it also has…

To date, BMW M Performance has created performance-driven, diesel variants of the X5, X6, and 550i. And now, the newly-formed division is turning its head to the petrol market, with the introduction of the BMW M135i concept.

Debuting at the 2012 Geneva Motor Show, many are speculating that the next-gen BMW 1 Series variant could be closer to production than we think. This makes perfect sense to everyone at Fairfield BMW, especially when you consider…

The BMW ActiveE may be in the hands of a select few 'Electronaut' testers, via a unique lease-testing program, but that doesn't mean that the Bavarian automaker is done showing their first all-electric model off just yet. Rather, the next stop for the BMW ActiveE is the Electric Vehicle Conference, which is held each year by the Institute of Electrical & Electronics Engineers (IEEE).

Why exactly is BMW showing off the ActiveE if it's…

It's been nearly half a year since BMW first revealed their "new-generation sports car", the i8 plug-in hybrid concept, to the world. The half-year of silence left many enthusiasts wondering where it was at. Would it simply dissolve into a blurry memory like so many concept cars? Or, were BMW engineers busying themselves at some secret location, developing the prototype further?

Unfortunately, Fairfield BMW, serving Montoursville can't tell you for sure where it…

2012 BMW 3 Series Goes On Sale in U.S.

Haven't found the love of your life yet? Looking the perfect trifecta of classy appearance and high horsepower mixed with modern technology? Have your loved ones been telling you that your expectations are far too high? Fairfield BMW has played the role of cupid and has created the love of your life: the new 2012 BMW 3 Series sedan, which recently went on sale in the United States.

The all new 2012 BMW 3?