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BMW New "Creation" Leaves Viewers in Awe

When a customer walks in looking for a new BMW, we understand they have a certain standard of refinement, craftsmanship, and precision in their automotive selection and overall experience. That is the essence of BMW, after all, among other things.

When we at Fairfield BMW saw the beginning of this video, we were excited to see what type of vehicle BMW would cook up with sleek styling and premium materials. We were surprised with the…

Respect the Power of the BMW M5 Sedan


We aren't sure why the BMW M5 sedan didn't get the initial respect the BMW X5 did in the commercial we brought readers back in February. Maybe they thought because of its smaller sized it could be subdued more easily, but oh were they wrong.


The BMW M5 is luxury and power, meaning its bite and bark are of equal concern.


This model is already ultra-luxurious, but thanks to the Competition Package it was taken up a notch. This performance addition upgrades the engine output and takes the usual 560 hp sedan to 575hp. Thanks to a refined…

BMW celebrates 100 years of German engineering

As much as we love telling you all about the new cars that our favorite automaker has in the pipeline; as much we're looking forward to the upcoming arrival of the 2014 BMW i3, we certainly didn't get here by accident. Because, as you can imagine, our models here at Fairfield BMW have certainly changed a lot over the course of 100 years.

Revisiting the Much-Anticipated BMW i3 EV


It feels like it's been a while since we gave you a good look at the upcoming BMW i3, so we thought this would be a good opportunity to dig up an old commercial for your entertainment. This all-electric model will be here sometime in the late spring/early summer and we are chomping at the bit. Since electric vehicles have entered the mainstream, there has been a growing segment of consumers interest in…

BMW X5 Earns Every Ounce of Respect


We here at our Montoursville, PA dealership are big fans of the 2014 BMW X5. It's combination of athleticism, off-road capability and luxury makes it a vehicle more than worthy of respect. We think it could demand that respect, but as you'll find out in this ad, it simply earns it.



From a scary biker gang to an enormous train, the X5 always gets the right of way on its cross-country trip. At?

BMW Unveils 2015 M3 and M4 Power Rockets at Detroit

For months, we've been teased almost incessantly about the upcoming 2015 BMW M3 and M4 models. Last week, we finally got our first look at what these models will look like in the flesh, and a hands-on experience of how they will perform.

An Olympic Design: BMW Crafts Advanced Bobsled for U.S. Team

What do BMW and bobsledding have in common?

The 2014 Olympics in Sochi bring the two together, and with BMW's expert design strategies used to create the ultimate bobsled, the U.S. team's competitors will have a quite the challenge ahead of them.

At the request of U.S. Bobsled and Skeleton Foundation, BMW went to work. Using technologies such as carbon fiber (found on the BMW i3 and BMW i8) and other…

Trek Through the New Year's Snow in a New BMW

If you are a fan of the winter season then the forecast is looking up for you here in Montoursville, Pennsylvania.  The New Year is looking quite white, and if you want to tackle the wintry weather in style then dash through the snow over here to Fairfield BMW.

The roads here are probably looking very similar to those here in a new BMW commercial, take a look below:

If this looks very familiar then...

New Teaser Video Surfaces for BMW M3 and M4 Models

It's official; we're now in the midst of the industry's event season and as many of you may know, the next expo is the North American International Auto Show. Preparing to launch in the Motor City in mid-January, this particular event is the stage in which two greatly-anticipated BMW models will unveil.


BMW ConnectedDrive Prompts "Cool Daddy" Advertisement

Driving in a luxurious new BMW is anything but a boring ride. While the world admires your vehicle from the exterior, you're enjoying the fine comforts on the inside, including all of the useful and entertaining technologies. Lately, BMW's made a presence on our television screens to advertise a specific feature we want all of our customers to experience: ConnectedDrive.

ConnectedDrive is a technology full of services and apps that connects every part…